The Global Digital Marketing & Branding Team is looking for a creative and customer-centric Digital Copywriter to join a dynamic and rapidly growing team.
Key Responsibilities:
Work closely with the Branding Leads, Content Managers, and UX Designers to create engaging and informative content to be published across a wide variety of internal, external, and digital platforms.
Digital Marketing, Branding and Internal Communications:
- Write winning and effective content to support global campaigns across all digital media channels and touchpoints;
- Write, edit and proofread copy for campaign-related digital media channels, such as landing pages, newsletters, paid-media ads, videos, brochures, blogs, etc.;
- Coordinate and lead copy writing efforts across projects;
- Iterate content based on feedback from different stakeholders and web analytics;
- Research and suggest best possible key messages, user experience & CTAs for web landing pages and social media ads;
- Align with SEO specialist to conduct keyword research and implement SEO knowledge to ensure copy is optimized for the web and secures high ranking;
- Ensure that the content and tone of voice is in line with brand guidelines;
- Coordinate and optimize (accuracy, speed and costs) translations via online services, agencies and local teams;
- Create engaging articles for new product introductions, product registrations or launches, specific industry events based on briefs from the Branding Leads;
- Coordinate interviews with Product Managers for specific articles;
- Prepare articles and submissions for annual industry awards.
